about fitso

Fit In To Stand Out:
The story behind the style.

OUR MISSION:

Our mission is to design sustainable, functional, fashion-forward apparel that is expertly created with real bodies in mind.
BE YOURSELF; WE CATER TO THAT.

Our mission is more than just a statement. We live and breathe every word. At FITSO, we go beyond just being size-inclusive. We showcase body diversity and celebrate your body as it is, right now. Our high-quality, trendy styles are guaranteed to fit your body comfortably.

 FITSO's sizing guide was created specifically for plus-size bodies, and we're always working with our customers to expand our options. If you don't find a size at FITSO that's right for you, reach out to our team and we'll work with you to ensure the right fit just for you.

ATHLETIC WEAR is for everyone

Whether you’re sitting on the couch or hitting the gym, hanging out with friends or running errands, marathoning your fave show or running a marathon, your body deserves comfortable, breathable clothing that lets you express yourself and let your light shine! That’s why FITSO‘s apparel goes up to 7X, and why we're always working with our customers to expand our offerings.

SUSTAINABILITY

fabrics we use

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A majority of our fabrics are sustainably sourced from a fabric surplus supplier within the United States. If we must source new fabrics, we stick to those that are made primarily from recycled water bottles. Great care is taken in choosing the highest quality fabrics that create comfortable, supportive, and fashionable activewear. 

HOW FITSO IS MADE

where FITSO IS MADE

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Why we prioritize SUSTAINABILITY

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fabrics we use

HOW FITSO IS MADE

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FITSO activewear is handmade with love. Each order is packed with care and positive affirmations!  

where FITSO IS MADE

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Why we prioritize sustainability

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fabrics we use

HOW FITSO IS MADE

where FITSO IS MADE

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FITSO is proudly handmade in Bloomington, Minnesota.

Why we prioritize SUSTAINABILITY

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fabrics we use

HOW FITSO IS MADE

where FITSO IS MADE

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Why we prioritize SUSTAINABILITY

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The fashion industry is notoriously wasteful. At FITSO, we keep the environment in mind by focusing our designs around fabrics that are already in existence, helping to keep surplus fabrics out of landfills.  

FROM OUR FOUNDER

Hello! My name is Sami and I am the creator, founder, and owner of FITSO (Fit In To Stand Out) plus size athletic wear. I am a retail-traumatized, plus size girl and have been my whole life. I grew up without confidence and hating the way my body looked; I believed I wasn’t worthy of love because of my size.  As I learned to reject this notion, I developed confidence through body movement & dressing in things I liked, not just what I felt society said I should wear because my body was different.  As I started to dress more and more for ME, I found that my mental health improved too! However, my options for plus size clothing were still limited, and every shopping trip brought back feelings of discouragement and ostracization. 

I created FITSO because I couldn’t find what I wanted and needed in plus size apparel. I wanted clothes that would support me and empower me to move my body while still looking great. It became clear that even plus size apparel wasn't made with me in mind; finding apparel in a  petite fat fit became a struggle, and then everything else was too "tall" for my body type.

I got tired of the boring and ill-fitting clothing, and so, FITSO was born! 

I hope you enjoy the collections! 

With Love, 

CEO/FOUNDER

She/her/hers

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